LICENSING NEWS

Smiffys announces new licence agreement with Santoro

Published on: 31st May 2019

The deal will see Smiffys create a new range of costumes, party dresses and tableware based on Santoro’s Gorjuss.

Smiffys is pleased to announce that it has been signed to create a licensed range for Santoro’s Gorjuss.  The endearing images of Santoro’s Gorjuss girls have captured hearts around the world. The premium brand is available across 93 countries so far, in a plethora of categories such as back to school, beachwear, apparel, stationery, toiletries, beauty and other collectibles – including an exquisite range of dolls. In 2019 so far, Gorjuss has expanded into even more new territories and product categories, and the brand continues to grow.

“We are very excited to be collaborating with Santoro on releasing this new range of costumes, party dresses and paper tableware,” said Dominique Peckett, director at Smiffys. “We are delighted to be the chosen partner to bring Santoro’s famous Gorjuss girls to life through dress up. This new, stylish and beautifully designed range will be available in Italy, Greece and Spain later this year.”

Jo Campbell, general manager of Santoro, added: “The strength of Santoro’s Gorjuss has always been the ability of the artwork to make true connections with all ages and cultures. Gorjuss is about to venture into the dress-up category for the first time and it seems a logical next step, one that we are delighted to be taking in partnership with a leader in the dress-up world, Smiffys. This partnership will produce a whole new, high-quality range for Gorjuss collectors that is bursting with creativity and originality. We can’t wait to see the response when fans are able to transform themselves into their favourite Gorjuss character and host their very own Gorjuss parties.”

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