LICENSING NEWS

Smiffys partners with Kellogg’s on new licensing deal

Published on: 26th April 2022

With the help of Pink Key Licensing, Kellogg’s and Smiffys are coming together to create a new collection of costumes and accessories.

Smiffys says it is excited to launch a collection featuring The Kellogg’s brand’s iconic logos and characters, many of which are instantly recognisable worldwide. The deal includes Pop Tarts, Coco Pops, Snap Crackle and Pop, the Kellogg’s Cockerel, Toucan Sam and the family favourite Tony the Tiger.

“Kellogg’s portfolio includes a massive selection of vintage and contemporary characters and brand logos that will translate perfectly into costume and accessories,” said Dominique Peckett, director at Smiffys. “We are delighted to be adding Kellogg’s to our range of licences.”

Nancy Jones, of Pink Key Licensing, added: “We are thrilled to welcome the fancy-dress costume legend Smiffys as a Kellogg’s licensee. We have long wanted to work with the company on our brands. We love Smiffys’ products and the fun they bring to everything. We cannot wait to see what Smiffys has planned for our Tony the Tiger and friends.”

Smiffys first range of Kellogg’s costumes and accessories for adults and kids is set to launch in Q1 of 2023.

Smiffys Kellogg’s collections will be available in Europe, Middle East, Africa, Australia, UK, Ireland & Channel Islands.

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