LICENSING NEWS

Smiffys signs licensing deal with Pringles

Published on: 10th May 2022

The agreement with Smiffys will see the popular snack turned into a collection of fancy dress costumes and accessories for all ages.

Smiffys has penned a licensing deal with Pink Key Licensing to transform the popular snack Pringles into an array of costumes and accessories for all the family, based on the well-known can. The first range is set to launch in Q1 in 2023, with collections available in Europe, Middle East, Africa, Australia, UK, Ireland & Channel Islands.

“The Pringles product and brand are instantly recognisable with their unique can and crisp shapes, and friendly ‘Mr P’ logo. These iconic products will translate perfectly into retro and novelty costumes and accessories and will be a fantastic addition to Smiffys licensed portfolio,”  said Dominique Peckett, director at Smiffys.

Nancy Jones, of Pink Key Licensing, said: “We are thrilled to welcome the fancy dress costume legends Smiffys as Pringles licensees. We have long wanted to work with them on our brands. We love their products and the fun they bring to everything they do. We cannot wait to see what they have planned for our Mr P.”

The announcement comes hot on the heels of another deal struck by Smiffys and Pink Key Licensing to launch a collection featuring Kellogg’s brand’s iconic logos and characters, many of which are instantly recognisable worldwide. The deal for costumes and accessories includes Pop Tarts, Coco Pops, Snap Crackle and Pop, the Kellogg’s Cockerel, Toucan Sam and the family favourite Tony the Tiger.

Smiffys first range of Kellogg’s costumes and accessories for adults and kids will also launch in Q1 of 2023 and will be available in Europe, Middle East, Africa, Australia, UK, Ireland & Channel Islands.

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