Smiley faces after strong Pixl launch

Published on: 25th February 2016

Vivid Imaginations’ Pixl, the digital emoji creator, has put a smiley face on Scott Norman, buyer at The Entertainer.

PiXL-480Scott commented: “We are very excited to be working in collaboration with Vivid on this unique and innovative animation product and we are encouraged with early sales reads. We launched Pixl in January in-store and online; this included our well-known branded window displays and a bespoke Pixl character display unit. I’m looking forward to seeing the Pixl range become an established brand in the tech market.”

This positive start comes after Pixl was selected by the BTHA for Toy Fair 2016’s Best New Toy Award in the Tech Toys category. It has also been tipped that it could well become the next massive playground craze, according to technology specialists Tech Radar who stated that “it was one of the best value tech toys we saw at Toy Fair 2016”.

Pixl enables kids to create their own emojis, animations and text which they can then upload to their characters to display on their pixelated screens and bump together with friends to swap and share creations.

Kerry Paternoster, marketing manager at Vivid, said: “We are really pleased that Pixl has got off to a flying start in stores and is also achieving the recognition it deserves as such an innovative and fun product. We have big plans for Pixl and lots of exciting news to come”.

Pixl is currently being supported by an extensive TV campaign whilst the accompanying app can be accessed at


Friday Blog

Supply and demand… it’s the Friday Blog!

Toytown set to open largest store yet at Intu Merry Hill

Spin Master reports strong Q1 sales growth

T-Racers from Magic Box in pole position for success

Exclusive: Letter from America – licensing for indies

Tonies announces pop-up at Harrods department store

Exclusive: The kids are alright – KidsKnowBest

Eaglemoss enters Advent Calendars market with licensed range

PlayMonster welcomes Hollie Holmes as global head of Licensing

Could container challenges remain to the end of the year?