LICENSING NEWS

New licensees for Smooshy Mushy as brand gains global momentum

Published on: 16th May 2018

OLO Industries, in partnership with RedwoodVentures, has announced the North American and European licensees for Smooshy Mushy.

Through its efforts as Smooshy Mushy’s exclusive licensing and brand management agents, Evolution USA and Lisle Licensing have released the first list of Smooshy Mushy licensed products to appear at retail in North America, United Kingdom and Europe. This includes Bags, backpacks and lunch kits from Fast Forward; Back-to-school supplies and stationery from Inkology; Arts, crafts and activities from Horizon Group; Games and puzzles from Spin Master and Cardinal (worldwide rights); Youth electronics from KIDdesigns; Bedding, beach, bath, accessories and room décor from Franco Manufacturing; Amusement plush and novelty from Fiesta Concession; Online assortment of digital collectibles from BLMP Network (worldwide rights); and Novelty Candy and confections from Radz II.

In Europe, where Smooshy Mushy just recently hit retail in the UK to huge success, DJ Murphy has been appointed as the magazine publisher in the UK & Ireland. As the collectible line rolls out in Europe, additional licensees in publishing & apparel will soon to be announced.

Other categories in final negotiation for the North American market are sleepwear, plush, health and beauty care, hair accessories and publishing with premiere licensing partners to be announced shortly.

Shelly Owen, founder and owner of OLO Industries, commented: “We have a very strong online community with our huge #SmooshySquad. The brand has really evolved into a fully dimensional kids global brand and we’re excited to see the Smooshy Mushy story unfold across all of these categories.”

RedwoodVentures’ president Andy Wiseman commented, “Smooshy Mushy continues to excite kids all across the globe as they hunt for new product weekly to complete their collections. We’re simply thrilled with the retail movement not only in the US, but also UK, Australia and other territories. We can’t keep the product on the shelf.”

In addition to a robust and highly sought after branded licensing program, OLO Industries and RedwoodVentures will be supporting the brand expansion of Smooshy Mushy with short-form animation in conjunction with Wild Brain.

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