Smorgasboard has hired Playtime PR to handle its PR activity in the UK in the lead up to Christmas 2015.
Smorgasboard is a board game for foodies, created and designed by Richard Kelly and Maggie Leonard and manufactured at Hasbro Ireland. Players take on the guise of aspiring chefs and work their way around the board to ultimately be the first to graduate from Rick’s Culinary Academy.
Already on sale at a number of retailers in the UK, Smorgasboard hits the shelves of John Lewis stores nationwide this summer.
Richard Kelly, creator, Smorgasboard, said: “We’re committed to driving sales of Smorgasboard in the UK, and we feel Playtime PR is the perfect partner to help us do this. We’re impressed by the team’s plans for Christmas exposure and we can’t wait to see the results. After meeting Lesley At Toy Fair earlier this year and having her playtest the game at Board Game Club, it’s clear that she understands the game and its consumer positioning in the UK.”
Lesley Singleton, Playtime PR, said: “Smorgasboard is aimed squarely at foodies and that’s an exciting proposition to work with. In a way it’s a niche title, with a defined player in mind – though Richard and Maggie have been careful to keep the gameplay engaging and fun – which makes it a refreshing product to work with as we head towards the Christmas marketing push. It’s also going to allow us to combine two things we’re really passionate about at Playtime: board games and stuffing our faces.”