Smyths launches Christmas catalogue with party

Published on: 23rd September 2022

The launch party for the 300 page catalogue will take place on Saturday 24th September across all Smyths Toys Superstores outlets in the UK.

Smyths Toys Superstores is delighted to announce the launch of its 2022 toy catalogue. The famed Smyths Toys catalogue is a pre-Christmas must-have for kids (and adults) of all ages.

This year, Smyths is holding a catalogue launch that it says is unlike any other, with Smyths Toys Superstores throwing a party to celebrate. On 24th September, the public is invited to celebrate the launch by attending a party across all Smyths Toys Superstores outlets in the UK. The events will begin at 9am on Saturday.

Attendees can pick up a free copy of the 2022 catalogue, featuring the year’s biggest and best toys. They will also be able to enjoy music from a DJ, character appearances, and face painting will be available for the over 3s.

Support from suppliers means there will also be free giveaways from Disney Mini Brands, while stocks last. The launch party will also feature a Lego Gift Giveaway and, from 23rd-25th September, Barbie fans will receive a free Barbie Outdoor Fun Giftset with every spend of £99 or more on Barbie items, both in-store and online.

The catalogue launch campaign is supported with a TV, Radio, YouTube, social and influencer campaign, and a video featuring Oscar excitedly going on an adventure to find his copy of the catalogue can be viewed here.


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