UK & Northern Ireland Smyths stores will be selling Bernard Bear on behalf of Great Ormond Street Hospital Charity.

Bernard Bear, GOSH Charity’s official mascot, will cost £9.99 and will be available instore and online while stocks last.

All proceeds from every Bernard Bear will support the vital work of GOSH this Christmas, with the money going towards funding the hospital’s most urgent needs. These include funding research into pioneering new treatments for children, cutting edge hospital equipment and the essential refurbishment of the hospital to enable state-of-the-art facilities.

Last Christmas, Smyths Toys raised over £130,000 for GOSH Charity following profits from the sale of their plush toy Snot and a book of his adventures.

Amit Aggarwal, director of corporate partnerships at Great Ormond Street Hospital Children’s Charity commented: “It’s fantastic that Smyths Toys is supporting us again this Christmas and we’re extremely grateful to all their staff and customers for their generosity. Every Bernard Bear sold will make a real difference, by helping to support seriously ill children from across the UK who are treated at Great Ormond Street Hospital.”

Sinead Byrne, joint head of marketing at Smyths Toys added: “Great Ormond Street Hospital Children’s Charity is an amazing cause, and we are thrilled to be working with them again this year with the aim that the money we help raise from selling Bernard Bear on their behalf will really help to make a difference this Christmas.”

To buy a Bernard Bear, click here.