This prediction is based on the current sales rate and historic trends at the toy retailer. The date is commonly referred to as Cyber Monday and Smyths Toys Superstores is experiencing a surge in online shopping for toys.
Dryden Geary, marketing manager for Smyths Toys Superstores, explained: “As the Christmas season begins to get into full swing, we’ve seen a huge increase in visitors to our stores and we expect this increase to peak on Monday November 26th. As the fastest growing toy retailer in the UK and Ireland, we’ve also seen the popularity of our online store, SmythsToys.com, explode in 2012 as customers let their fingers do the work. We’ve found that customers are seeking to get this year’s most sought-after Christmas toys at the most competitive prices possible, something we always try to offer. It’s becoming quite common for parents to do their entire Christmas toy shopping online. We can clearly see this trend through the additional growth in customers shopping cart sizes on SmythsToys.com.”
Smyths Toys Superstores has also researched the average number of toy presents a child gets for Christmas. In Ireland the average child gets six toy presents, in the UK this figure jumps to 11 toy presents. The number of presents ranges from lower price stocking fillers, to secondary presents and one main present. Half of all spending on Christmas gifts is allocated to children.
Smyths Toys Superstores now trades from more than 60 stores throughout the UK and Ireland, and has recently opened two new stores in Fareham and Thurrock.