NEWS

Smyths to host Barbie ‘You Can Be Anything Experience’

Published on: 24th March 2021

The Barbie ‘You Can Be Anything Experience’ will be hosted exclusively by Smyths Toys Superstores’ YouTube channel this weekend.

Smyths Toys is partnering with Mattel to host the exclusive ‘Barbie You Can Be Anything Experience’. An inspiring digital series for parents and kids to enjoy together, a host of fun activities will be on offer such as dancing, baking a cake, creating a flower crown or relaxing with a yoga session featuring Barbie. New episodes will appear on YouTube each day from 26th -28th March 2021.

Sinead Byrne, joint head of Marketing, Smyths Toys, commented: “We hope to reach and engage both new and existing audiences with this creative and fun experience from Barbie and Smyths Toys.”

The campaign is designed to inspire creative play, showcasing the inclusive and diverse range available from Barbie. The Barbie ‘You Can Be Anything Experience’ will explore three inspiring themes to keep audiences engaged across the three day event, which are: Expressive, Adventurous and Imaginative.

‘’Over the past year we’ve had to diversify our approach to retail eventing and we are excited to share that Barbie has gone virtual with our ‘You Can Be Anything Experience’ – hosted exclusively on the Smyth’s Toy’s YouTube channel,” explained Eirian Jones – head of Customer Marketing, Mattel. “Barbie will entertain, inspire and educate children with themes celebrating individuality and diversity, and motivate the limitless potential for children and their futures, by championing the ‘You can Be Anything’ spirit.”

The launch of the online experience is supported with an integrated 360 marketing campaign including YouTube, Facebook, Instagram and influencer campaigns with Helen Flanagan,  Fashion Laerta and more.

“We have three full days of fun planned,” added Eirian, “including themed content for little creators, explorers and dreamers which will encourage at home participation and interaction, keeping the kids entertained through a series of engaging content that allows viewers to positively play, move and make along.”

A special You Can Be Anything Instagram filter is available at @smythstoys and a teaser trailer can be viewed below.

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