Smyths Toys planning to open in Dundee

Published on: 28th February 2017

Proposals for a new toy store have been formally submitted to the City Council.

Smyths-480Plans include a Smyths Toys superstore at the site of a former night club at Lochee’s Stack Retail Park in Dundee.

It is estimated that the shop could employ around 30 staff, doubling over the festive season. It could also sell up to 15,000 items per day during high season.

“We have been looking at Dundee as an important market for our growing brand in Scotland,” commented Sinead Byrne, joint head of marketing at Smyths Toys. “We believe The Stack is exactly the right location for us”.

According to a planning statement, because of the “limited choice of toy shops in Dundee” and above average use of the internet in the city, it is likely a large number of purchases are made online.

The report adds: “The turnover of the proposed Smyths Toys store is estimated to be £2.4m, and therefore the proposal will assist in addressing this quantitative deficiency”.


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