The money came from profits from the sale of its plush toy, Snot and a book of his adventures from its 2017 brand advertisement campaign.
Amit Aggarwal, director of corporate partnerships, commented: “We are absolutely thrilled to have Smyths Toys’ support this Christmas. This donation will make a real difference to seriously ill children from across the UK being treated at Great Ormond Street Hospital. We are extremely grateful to Smyths Toys and its customers for their generosity. If you’re still looking for that last-minute Christmas gift, don’t forget that every Snot will help raise more money to support more patients and families.”
Sinead Byrne, joint head of marketing at Smyths Toys added: “Great Ormond Street Hospital Children’s Charity is an amazing cause, and we hope that the money raised will really help to make a difference and put a smile on everyone’s face this Christmas.”