The retailer is said to be looking to open seven or eight new stores across the UK and Ireland in 2015.

Smyths Toys will create up to 15 new jobs at its head office, located across a range of departments. The positions will be created in the first six months of 2015.

The retailer currently trades from almost 80 stores throughout the UK and Ireland. It has said it expects to open a further seven to eight new stores in the next 12 months.