Snow on pivotal trading weekend dampens Christmas outlook

Published on: 13th December 2017

Snow has derailed trading on the third weekend before Christmas Day – a typically bumper period for retailers.

As reported by Retail Week, on Sunday, after heavy snow hit the UK, footfall slumped nearly 22% compared to the same day last year, according to figures from Springboard.

Across the weekend, footfall declined 9.1% year-on-year, as high streets, retail parks and shopping centres were all hit by the adverse weather.

Springboard insights director Diane Wehrle commented: “Sunday was an important trading day and the snow will have impacted many retailers. It’s lucky that the worst of it fell on the Sunday rather than the Saturday, as it was the shorter trading day, but it hit at a particularly bad time – just when trading was set to pick up again after the Black Friday weekend.”

A number of toy retailers in the worst hit areas were closed on Sunday as a result of the snow. Given November has been a challenging trading period, last weekend’s weather will have done little to boost the December figures.


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