NEWS

Social media party trends on Twitter

Published on: 20th September 2012

Flair’s pre-school Jungle Junction toy range appeared in the UK’s top ten tweets.

The toy range, based on the hit Disney Junior TV show, caused a social media stir on Tuesday September 18th during a national Twitter party.

The excitement had been building before the big day as party hosts got ready to test and play with the new Jungle Junction toy collection. As the party started and non-party hosts joined the fun, the event was soon trending in the UK’s top ten tweets.

Images of excited pre-schoolers taking part and comments about products from parents flooded the twittersphere. Pre-prepared activities included Race Launcher races, character colouring sheets, plasticine modelling, and playing with the key toy lines took place, with hosts continually tweeting their progress.

The project was organised by with Evolution PR and UK Mums TV, and saw nearly 3 million tweets delivered to over 300,000 twitter followers.

Kirsty MacKenzie, Flair’s Jungle Junction product manager, said: “The Twitter party was a resounding success and our 15 party hosts did an amazing job. Each really entered the spirit of the event by making themed party food and inviting all their children’s friends to take part. In addition to the two-hour party project each host also has a full blog of the event and reviews of all the toys ensuring the brand awareness for our products and the property overall was complete.”

RECENT ARTICLES

shoppers masks

Government backed Shop Local Week gets underway today

Rainbow Designs launches The Adventures of Paddington Toy Range

Show Off

Exclusive: Show Off Feature – Let’s do the show right here!

CoComelon

Exclusive: Nursery Rhyme Time – Bandai introduces CoComelon

Hammerson crowd checker tool

Hammerson announces trial of new lease approach

Moonbug grants MGA worldwide rights for Little Baby Bum

Funko releases Q2 2020 results

Friday Blog

Never mind the b*****ks… it’s the Friday Blog!

Argos top 12 toys 2020

Argos unveils its Top 12 Christmas Toys list

Spielwarenmesse will take place in January, says organiser