The additions mark a busy year for the franchise.
Sonic Boom is a new TV series currently rolling out across EMEA, packed full of high-adrenaline action and comedy.
New partners on board for the UK includes Oceania Trading Limited for headphones and speakers, and PMS International Group for a range of giftware including mugs, pocket money items, key chains, money banks and more. Smith and Brooks has also signed for children and adult’s apparel to supply Sports Direct.
In support of these new licensees, a new style guide for Sonic Boom will launch this month. This guide provides numerous new character assets from the show capturing the dynamism and interplay between characters, as well as providing partners with the latest trend graphics.
Jason Rice, director of brand licensing for EMEA, said: “These deals come hot on the heels of a fantastic TV launch on Boomerang. We now look to continue the momentum as the show is rolled out in other markets within EMEA this year”.
These newly appointed licensees join an existing UK licensing programme anchored by master toy partner Tomy, which broad range of action figures, vehicles, role-play and plush are already receiving great support from major retailers including Toys R Us, The Entertainer and Smyths.