Under the terms of the deal, Insert Coin has taken the rights to develop products for a number of brands from SCEE’s diverse portfolio including The Last of Us, God of War and Killzone franchises, 1990’s cult classic rhythm video game PaRappa The Rapper, Little Big Planet and the Sony PlayStation brand.
The first SCEE licensed products are available to buy now from www.insertcoinclothing.com. The range will include t-shirts priced at £22, shirts at £30 and hoodies at £40 with new products being added to the collections throughout the year.
David Evans, European licensing manager, Sony Computer Entertainment Europe, said: “Insert Coin has demonstrated a true passion for our brands and has presented a new licensing model that taps into the current trend for personalisation and provides a nice alternative to the literal application of licensed brands on apparel. Insert Coin’s approach is very smart and we’re excited to see the impact that it will have on our business.”
Dan Long, head of communications at Insert Coin, added: “PlayStation is a cornerstone of gaming history and to be a part of its ongoing journey is amazing. SCEE has been incredibly supportive and believes in our mission to make subtle products that gamers will appreciate and love, and that takes their experience to the next level.”
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.