Sooty celebrates apparel partnership with Fashion Lab

Published on: 9th September 2013

Licensing and design management group Fashion Lab has been named as the all new apparel licensee for the iconic Sooty brand.SootyS300

A much-loved part of children’s television for generations past and present, Sooty and his friends Sweep and Soo continue to capture the hearts of audiences in their current TV home, The Sooty Show.

Re-energised by the new owner of Sooty, Richard Cadell, and having teamed up with Redan Alchemy, The Sooty Show is CITV’s highest rated pre-school show and is beginning its second series in the UK this September, whilst the first series launches in the USA and Canada. Fashion Lab has secured a three-year deal as the apparel licensee for The Sooty Show covering all apparel categories from newborn through to adult.

Michael Gottlieb, CEO of Redan Alchemy, said: “We are so excited to be working with Fashion Lab on a fashion line for this great British Bear. We know that Sooty has cross  generation appeal and Fashion Lab intend to make full use of this, with ranges to suit all ages and tastes.”

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