Sooty’s latest foray into the world of pre-school education, Fun To Learn Sooty’s Alphabet DVD, has been awarded a Mums Love award from parenting magazine, Babyworld.
A Babyworld Mums Love award is given to products that parents think are truly great. A minimum rating of five stars is required from at least three registered parent reviewers, in three separate categories: ease of use, value for money and quality, to receive the award.
The DVD programme, produced by Redan Publishing’s Fun To Learn brand and Tivoli Media and released by Abbey Home Media, is the first time presenter Richard Cadell has linked the show’s content directly to the pre-school national curriculum.
“I’m constantly amazed at the wide age range The Sooty Show appeals to. My partners at Abbey Home Media and Redan Publishing and I all believed that we could make a show directed at the under six age group that would deliver all the sooty laughter and magic, but also have huge value in terms of educational content.
“The Mums Love award has topped off the hugely positive response we’ve had online to the new DVD. We very much hope that the second DVD, Learn Your Numbers, which will be released at the end of April, will have a similar response and that we can continue to grow and develop the early learning side of the brand.”