Weekend of performances marks the start of the official Soundmoovz launch.
Thousands of shoppers at Westfield Stratford City gathered round the stage in the gallery to see the SoundMoovz Crew, and brand ambassador Hakeem Onibudo, put on a show of street dance, play acting, and audience participation.
Mark Hunt, Character Options marketing manager, commented: “The performance had been kept under wraps till 11am Saturday, and I for one was mesmerised by what had been created by the team. The storyline followed the discovery of SoundMoovz and onward celebration of the launch. It completely captivated the audience.”
The SoundMoovz Crew now moves to the Oxo Tower on Tuesday for the official press and launch event.