SoundMoovz launches at Menkind

Published on: 7th July 2017

MenKind has been chosen as the official launch partner for SoundMoovz.

SoundMoovz are wearable motion-activated musical bands that send a Bluetooth signal to the SoundMoovz App on a wearer’s smart device. By simply moving their wrists and/or ankles, users can create beats, rhythms and music, or layer their beat onto a song. Soundmoovz can also connect to a wireless speaker for louder music.

Paul Kraftman, chairman of Menkind, commented: “Tech toys are advancing every day, giving children and adults new creative outlets to express themselves. We are particularly excited to be launching SoundMoovz here in the UK because it combines creative technology with full body movement to get kids and adults energised and active, whilst having fun creating their own beats. Remember the popularity of the Dance mat? SoundMoovz takes music making and dancing to the next level, so if it can be half as successful at getting families moving, then it’s fantastic.”

SoundMoovz was developed by Japanese tech engineer and dancer, Daigo Kusunoki. SoundMoovz The bands use Bluetooth to pair up with an iOS or Android app to provide 400 different sound clips, from instruments to specific genres such as hip hop, rock, pop, and fun sounds like Robotics and Kung Fu.

The Character Group is the UK Distributor of SoundMoovz. Jerry Healy, group marketing director, commented: “Menkind is the perfect retail partner to launch SoundMoovz into the UK market. They have a clear passion for delivering innovative and fun products to a broad demographic. We are particularly excited to see the instore execution and engagement with consumers.”

With 1200 pieces available for the first four weeks, SoundMoovz are available to purchase from Menkind now.


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