The exclusive range of t-shirts, hoodies and bags will be available from the magazine’s website www.sparkleworld.com and via Redan Publishing’s new online store www.redanstore.co.uk. All products will be heavily promoted in Redan’s best selling range of children’s magazines. HWA is also producing similar clothing lines for Redan’s character The Goblin Princess and older girls’ magazine Ponies & Co.
Customers will be able to personalise all products to include their own names in the designs and Redan will be working with the team at HWA to constantly evolve the range to include seasonal designs and fashion trends.
Michael Gottlieb, CEO of Redan Alchemy, commented: “We have long seen huge potential in Sparkle World as a leading lifestyle brand for primary girls. Feedback from readers and their parents indicates that a fashion line is long overdue and with the perfect marketing tool at our disposal in the form of Redan’s top selling magazines, we hope HWA’s bespoke clothing ranges, will be a huge success and great addition to the Sparkle World brand.”
Gary Meynell, head of sales at HWA, added: “We are delighted to be working with Redan to create a truly bespoke range of high-quality tops and bags that reflect the values and charm of their unique licences.”
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