NEWS

Sony outlines global licensing strategy for Emojimovie: Express Yourself

Published on: 11th October 2016

Sony Pictures Animation’s new movie, based on the global Emoji phenomenon, will hit theatres from August 2017.

emoji-movie-480Sony Pictures Consumer Products (SPCP) has shared details of its worldwide consumer products programme.

The licensing programme will target a core demographic of 6-10 year olds, with a secondary audience of teens and young women. Key product categories will include toys, apparel and accessories, publishing, homewares, arts and crafts, back to school, giftware and novelty.

12 licensing agents have joined SPCP’s agent line-up, including 20too Licensing in the Middle East; Biplano in France, Italy, Spain and Portugal; Bradford Licensing in India; Click in China, South East Asia and South Korea; J&M Brands in Benelux; Katalyst in Canada; Lizenzwerft in Germany, Austria and Switzerland; Megalicense in Russia; Merchantwise in Australia and New Zealand; Rocket Licensing in the UK and Eire; TLC in Japan and Tycoon in Latin America.

Jamie Stevens, EVP worldwide consumer products at Sony Pictures, commented: “Emojimovie: Express Yourself gives us the opportunity to leverage a globally recognised, universally loved phenomenon and take it to the next level by infusing each character with a unique personality, relationships and a limitless story world. Anchored by the full support of our global studio marketing efforts, what we are offering our licensing partners is a superior brand of Emojis that will resonate with consumers everywhere.”

It has also been revealed that James Corden will be lending his voice to the movie.

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