Spielwarenmesse 2022 reports high exhibitor levels plus new area

Published on: 16th July 2021

Spielwarenmesse organisers say registration numbers are only marginally down on the number signed up at the same point of registration for 2020.


More than 1,400 companies from across 57 countries have already booked their place at next year’s Spielwarenmesse,  which takes place from 2nd-6th February at Nuremberg’s Exhibition Centre.

The trade fair, organised by Spielwarenmesse eG, says there is an appetite from the toy industry to get back out and meet customers, find new business partners and show off products.

The 72nd edition will feature innovative special areas dedicated to specific themes and a new area for service providers in Hall 3A. This zone will be devoted to independent testing institutes, suppliers of production technologies, EPOS systems and packaging, as well as marketing and advertising specialists who will be offering their services to both trade and industry. Other highlights include a revised presentation of the latest product innovations, and a focus on the topic of sustainability which will be given a central role.

As in previous years, the Tech2Play area in Hall 4A will place the spotlight on innovations from the electronic toys sector.

With the 1,400 companies registered so far, current exhibitor numbers are only marginally down on those recorded at the same point in the registration phase for Spielwarenmesse 2020.

Florian Hess, executive board member Fair Management, Spielwarenmesse eG, said he feels upbeat about the current booking levels: “The figures underline the extremely high standing enjoyed by the trade fair around the world.

“The high number of countries bears witness to the expo’s lasting international pull,” added Christian Ulrich, executive board spokesperson.

Companies wishing to appear at the Spielwarenmesse for the first time, can still register through the website here until 31st July. Newcomers can benefit from the affordable New Exhibitor Package, which includes a 9m x 9m exhibition stand with basic fixtures and furnishings as well as special marketing measures for first-time exhibitors and the Smart Package for Spielwarenmesse Digital.

Detailed information on the new area for service providers can also be found on the website.


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