Spielwarenmesse a huge success

Published on: 3rd February 2015

A total of 2,857 exhibitors presented one million products in Nuremberg. The number of international buyers rose to 58% and around 72,000 trade Nuremberg-WORDPRESSvisitors attended.

Retailers appreciated the Trend Gallery as a transnational platform for planning ranges amid the huge variety. Nuremberg encountered a record-beating offering by a total of 2,857 manufacturers (2014: 2,748) from 67 countries.

Since the date did not coincide with the Chinese New Year, more Asian buyers were in attendance. However, the current economic and political situation also impacted on the Spielwarenmesse. Due to the concentration in the retail trade, fewer German retailers visited the fair. Exhibitors also noticed the decline in Eastern European buyers (51% fewer Russian trade visitors).

A total of 35.1% (2014: 32.1%) of buyers didn’t attend any other fair. 78.3% (2014: 68.7%) of trade visitors rated the benefits of attending the fair as very high or high. And 78% (2014: 77.3%) were extremely happy with the overall impression of the fair. This feeling is shared by 81% (2014: 81.1%) of exhibitors. Ernst Kick, chief executive officer of Spielwarenmesse eG, is particularly interested in the intention of 90% (2014: 90.8%) of exhibitors to come back again.

He said: “We are all delighted to have created a marketing platform that is positively rated by our exhibitors on a regular basis.”

The people of Nuremberg enjoyed the European record-beating Toon Walk during this year’s city centre events programme. A total of 205 mascots and walking acts took part in the comic parade through the pedestrian precinct to make Nuremberg the European title-holder.

The 2016 Spielwarenmesse takes place from 27th January to 1st February 2016.


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