WORLD NEWS

Spielwarenmesse announces programme for Toy Business Forum

Published on: 30th November 2022

At the Toy Business Forum in Nuremberg, national and international speakers will share their knowledge covering topical issues and toy trends.

From 1st to 5th February 2023, the Spielwarenmesse will bring the toy industry back together again, presenting the latest trends, products and topics.

As part of the event, the Toy Business Forum will take place in Hall 3A of the Nuremberg Exhibition Centre, offering 18 international speakers with 21 presentations on trends in toys and in retailing, digitalisation, the metaverse and sustainability and diversity.

The presentations will be staged every day from 1-3pm and the final event each day will be a presentation on the Spielwarenmesse ToyTrends. In addition, representatives of the licensing industry will introduce the latest topics from the field at the LicenseTalks, where the latest developments in licensing, valuable examples of best practice and tips for newcomers will be available each morning from Wednesday to Saturday.

Broader trends in the market will be covered by international toy and trend expert Reyne Rice, among others, who will be presenting ‘Emerging trends and future innovations in toys, games and play technology’ on the Wednesday of the fair. Toy sector consultant Steve Reece will be speaking on ‘The Future of Toys’ on the Thursday.

At the end of each day from Wednesday to Saturday, Reyne Rice and metaverse expert Dominik Griese-Kentschke will take it in turns to present the 2023 ToyTrends. Afterwards, in the Live on Stage programme, exhibitors will take to the stage for the Toy Business Forum, presenting their businesses, product portfolios and new products in 20-minute slots.

The trend themes of digitalisation and the approaching metaverse are further focal points, with new opportunities for retail. On the Friday, for example, Julia Frings, project manager at the Institute for Retail Studies IFH KÖLN, will speak about the smartphone as a shopping tool. Achim Himmelreich, of Capgemini Deutschland, is a long-standing expert in digital transformation and his presentation will discuss how retail can prepare for the metaverse. Niklas Wittkowski, of TikTok, reveals what lies behind the concept of Millennial Marketing and how to communicate with Generation Z with the aid of TikTok.

There will be discussions on sustainability in retail and in toys, and on diversity. Sustainable shopfitting will be tackled by project management expert Frank Bittel, of ppm planning, while Sharon Keilthy from Ireland shares her experiences as founder of the world’s first toy shop with a fully ecological orientation. Themes of diversity and gender in the toy range are explored by Olaolu Fajembola and Tebogo Nimindé-Dundadengar, of Tebalou and by Sascha Verlan, of Wort & Klang Küche.

The complete Toy Business Forum programme and comprehensive information on the speakers is available online at www.spielwarenmesse.de/en/toybusinessforum.

RECENT ARTICLES

Easter treats … it’s the Easter Blog!

INDX Toy & Gift announces heritage theme for 2024 event

L.O.L. Surprise! has ‘smashing’ results with new campaign

Topps unveils giant Andy Robertson trading card mosaic

Hasbro Women Innovators of Play returns

International Day of Play to champion children’s right to play

Hot Wheels unveils Autism-friendly die cast car

Cobi sponsors We Have Ways Fest 2024

Pip and Posy come to life at Bandai Namco Cross Store

Ravensburger to distribute Othello