Spielwarenmesse Digital is open for business

Published on: 20th January 2022

Registration is now open for the Spielwarenmesse Digital business platform which will go live for five days from 2nd to 6th February.

Spielwarenmesse Digital has been designed to bring together the worldwide toy industry virtually. For the originally planned period of the Nuremberg Toy Fair, from 2nd to 6th February, the new platform is offering a comprehensive live programme for all participants. Alongside a wide range of communication tools, it also offers the trade a compact overview of trends and innovations.

Trade visitors and buyers can register on the new platform here and set up their personal profile. Tickets can be obtained via the website here. Previously purchased tickets to the on-site industry event will remain valid for Spielwarenmesse Digital.

The digital inaugural event on 2nd February, to which all industry participants are invited, will launch the live phase of Spielwarenmesse Digital with the announcement of the winner of the ToyAward.

Presentations from the Toy Business Forum will be streamed via the platform on all five days, covering topics ranging from current trends in retailing and toys, through marketing, to sustainability and digitalisation. Spielwarenmesse Digital will also be showing the LicenseTalks product presentations from exhibitors. Participants can add presentations in which they are interested to their own calendar on the platform, and after 6th February, the presentations can be viewed on demand as videos. The presentations on the Toy Business Forum are available in German and English.

Spielwarenmesse Digital will provide a compact overview of all participating businesses and their product ranges. Participating companies are represented with their own entries under the menu item ‘Exhibitors & Products’. Alongside information about the company and contacts, the profiles offer an overview of each company’s product range and selected product entries, with text and images.

Retailers can make direct contact with exhibitors using various communication tools including private chats, group chats, audio calls and video meetings. Virtual meetings are also easy to arrange. A number of search and filter options allow users to quickly find relevant suppliers, innovations, brands and licences and save them to their own favourites list. The ever-popular Special Areas at the leading industry fair are also reproduced on Spielwarenmesse Digital.

A further highlight is the ‘Networking’ area. On the basis of interests saved in the user’s personal profile, the platform will recommend appropriate contacts to each participant. Using the search function, buyers can also easily find their trading partners and network with them.

“In Spielwarenmesse Digital, we are setting new standards,” explained Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG. “With this platform, we are providing the international toy community with an extensive industry network that will enable them to exchange ideas and develop new business relationships.”

The website has a number of tutorials available to help participants prepare for the fair. These short videos explain clearly the various areas and functions of Spielwarenmesse Digital.



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