Spielwarenmesse Digital launches this week

Published on: 2nd February 2022

ToyAward winners will open the Spielwarenmesse Digital event, which promises networking, product trends and presentations.

From Wednesday this week, Spielwarenmesse invites the industry to its virtual gathering. During the originally planned period of this year’s show in Nuremberg, from 2nd to 6th February, a wide-ranging programme will be taking place on the Spielwarenmesse Digital business platform. This will give exhibitors, the trade and media representatives the opportunity to immerse themselves deep in current trends and topics, and to exchange views and experiences.

“In Spielwarenmesse Digital, we have created a multifunctional platform that puts people at its centre and where industry professionals can target their networking to their own specific interests,” explained Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG.

The digital opening, which will be live-streamed on Wednesday at 9 am, is the start of the event, where the organisers will explain the background to the Spielwarenmesse. In addition, keynote speaker Philippe Glorieux, head of Marketing, IMPS The Smurfs, will be giving insights into his sustainability project in conjunction with the UN. The winners of the ToyAward will also be announced in their various categories, which for the first time include ‘Sustainability’.

All the winners and nominees are profiled on Spielwarenmesse Digital. The Toys go Green megatrend will also be highlighted, with presentations on the subject of sustainability and examples of products in each of the individual categories. The exhibitors have further innovations not only on their own profiles but also within special themes, such as Tech2Play and the TrendGallery. Meanwhile, the Insights-X Area presents a compact overview of attractive associated product ranges from the stationery sector, with over 50 product ideas. New talent and business contacts are to be found in the Startup Area, the Service Providers Area and at the Internationale Spieleerfindermesse – Game Inventors Convention. For selected digital areas, virtual lounges are available where industry participants can hold discussions and get in touch with the Spielwarenmesse team.

Expert presentations, interviews and exclusive content from exhibitors will also be available to attendees. The Toy Business Forum will tackle current topics in the trade, while the licensing sector has its say in the LicenseTalks. All presentations will be streamed on and will then be available on demand – the talks in the Toy Business Forum in German and English, and the LicenseTalks in their original language.

Industry participants can already access Spielwarenmesse Digital, which will be available until the end of August, with Fit for Fair online sessions designed to help participants prepare for the fair: short videos which explain to exhibitors and trade representatives how to create their personal profile and how the networking functions on the new platform work.

Christian Ulrich added: “Even if we cannot replace the original event in Nuremberg, in Spielwarenmesse Digital we can offer an up-to-date overview of the market and, above all, plenty of inspiration.”



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