Spielwarenmesse Digital will combine the live experience in Nuremberg with an innovative business platform providing a range of digital opportunities.

Spielwarenmesse Digital

In 2022, the Nuremberg trade fair is launching an innovative business platform called Spielwarenmesse Digital. The organiser says it is responding to the needs of both visitors and exhibitors by combining the live event with a range of digital opportunities.

“Retailers and suppliers who are unable to attend the trade fair in person will be able to network digitally whilst gaining an overview of the huge offering at the fair and the latest innovations for 2022,” explained Ernst Kick, CEO of Spielwarenmesse eG.

The new feature will be introduced at the 2022 Spielwarenmesse, which is due to open its doors from 2nd to 6th February 2022, but companies can sign up well in advance from 1st March this year.

Much like the physical trade fair in Nuremberg, the new platform will showcase product and company presentations from everyone from market leaders to newcomers, at the same time as offering networking opportunities and a high-calibre seminar programme for suppliers, retailers and buyers.

“Our digital platform creates completely new opportunities for all market players and allows the Spielwarenmesse to be experienced 365 days a year,” Ernst Kick continued. “The innovative tools on Spielwarenmesse Digital will enable visitors to prepare their time in Nuremberg in an even more efficient and targeted manner.”

As well as providing retailers and suppliers unable to attend the physical trade fair in person with the opportunity to network digitally and view what’s on show at the fair, the platform will allow digital attendees to take part in the popular Spielwarenmesse lecture programme from anywhere in the world. “This will include both the Toy Business Forum and the LicenseTalks,” said Ernst. “Companies will benefit from having access to the biggest industry network in the world, which the Spielwarenmesse has built over many decades.”

Extended presentation opportunities will give exhibitors the choice of appearing with a digital virtual profile, either on its own or in addition to their exhibition stand, with Spielwarenmesse Digital offering three packages to choose from.

Ernst Kick concluded: “Spielwarenmesse Digital allows companies to uniquely bolster their presence at the trade fair, whilst adding a completely new dimension for retailers and buyers visiting the physical exhibition. We’re delighted to offer this pioneering service as a valuable complement to our all-important live event.”

Further information on the new digital offering can be found at the Spielwarenmesse webite here.