Spielwarenmesse offers an outlook on toy trends for 2016

Published on: 16th October 2015

Spielwarenmesse’s trend scouts have identified three global trends for the toy industry in 2016: train your brain, everyday hero and design to play.

Spielwarenmesse-480The Trend Gallery in Hall 3A will showcase the trends during the Spielwarenmesse Fair held in Nuremberg from 27th January until 1st February 2016.

Train your brain

The brain is just like any muscle and needs to be exercised. It is thought that toys that test and challenge the brain will prove popular in 2016. This includes products that develop cognitive skills, as well as puzzling and creative play.

Everyday hero

Most children dream of becoming a super hero and more and more toys are being developed around this theme, as well as toys which encourage children to pursue their dreams. The Spielwarenmesse trends committee says that children acquire the necessary skills for reaching their dreams through playing.

Design to play

Artists and designers from other industries often inspire toy makers and it is thought that even more emphasis is going to be placed on product design in 2016. The Spielwarenmesse trends committee says design is having an impact on children and a creatively designed toy leads to more imaginative play.

Spielwarenmesse’s trend gallery presents the trends for 2016 by showcasing matching product samples and exhibitors’ new products. Winners of the Toy Award can also be found there and lecturers will explain how trends are created, how to discover them and to show them in a positive light.


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