Spielwarenmesse PressPreview to showcase start-ups

Published on: 23rd September 2022

The Spielwarenmesse PressPreview focuses on innovations, campaigns and networking and includes the announcement of the ToyAward.

PressPreview will be back with the return of Spielwarenmesse in 2023, this year with a particular focus on start-ups and young businesses, which will give presentations about their innovations.

The Nuremberg toy fair was cancelled due to the Covid pandemic in February 2022 but the PressPreview is aiming to be back with a bang in 2023 when it takes place on 31st January, the day before Spielwarenmesse gets underway.

Taking place in NCC Ost at the Nuremberg Exhibition Centre, all press representatives and content creators can expect an exclusive presentation of new products and ideas from exhibitors, along with a broad supporting programme. The highlight will be the presentation of the ToyAward.

Everything at the PressPreview revolves around one topic: the toy industry’s most important innovations. Exhibitors will attract media attention by bringing their product ideas to life at their own stands, with street theatre acts, models and celebrities.This will give journalists, together with bloggers, influencers and YouTubers from around the world, a unique overview of the variety of products and trends at the 72nd Spielwarenmesse. Alongside the well-known exhibitors and brands, particular attention will be placed on young businesses, as newcomers and startups present their innovations alongside one another in a compact space of their own.

Proceedings start at 8:55am with a rousing marching band, and photographers and camera crews will be able to capture emotive images throughout the morning. Other highlights include the Spielwarenmesse ToyTrends (announced in mid-October), as well as the original Spielwarenmesse Selfie-Spot and a ToyCocktail competition, which for the first time will be taking place as part of the PressPreview. Nuremberg bartenders will be there in person to mix their creations, from which three winners will be selected.

The winner of the ToyAward will be announced at 11:30am in the Sydney Hall. Ahead of this, press representatives will have the opportunity to take a closer look at the three products nominated in each of six categories. The preview day will be rounded off with the BusinessLunch.

Interested exhibitors can register now for the innovation show. Further information and a film giving an impression of the event can be found on the website at Moments from the forthcoming event will be captured and available to view on Spielwarenmesse Digital – as will the live-streamed presentation of the ToyAward.

The Spielwarenmesse will be opening its doors to the trade at the Nuremberg Exhibition Centre from 1st to 5th February 2023. Click here for more information.



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