73,000 visitors from 123 nations travelled to Nuremberg for the trade show.
Opening its doors from 1st to 6th February, the organisers of the show posted high numbers of international exhibitors and visitors. 2,871 companies from 63 countries, up from 2,851 in 2016, expressed their satisfaction with the number of trade buyers at the fair.
The total number of visitors rose 3.2% to 73,000. 2016 saw 70,714 visitors.
The proportion of international retailers and buyers climbed from 58% to 60%. The majority of trade buyers came from Europe, Asia and America. The largest increases were recorded from Italy, Russia and China.
“Our exhibition stand was even busier than last year; the response to our new products was really positive – overall, there was a sense of new beginning”, commented Dirk Engehausen, CEO at Schleich.
More than 85% of companies stated that they were extremely pleased with their appearance at the Spielwarenmesse, which constitutes a new all-time high. A new record as also set for the number of exhibitors, which included no fewer than 2,151 international companies.
Ernst Kick, CEO of Spielwarenmesse, concluded: “The overall outcome of the 68th event confirms that the Spielwarenmesse is in a unique position, ranking as the most important platform in the industry”.
Next year’s event will take place for five days from Wednesday 31st January to Sunday 4th February.