Spielwarenmesse reveals the trends for 2020

Published on: 16th October 2019

The three trends for 2020 Spielwarenmesse are Toys for Future, Digital goes Physical and Be You!

The Spielwarenmesse’s international TrendCommittee has announced three trends for 2020: Toys for Future, Digital goes Physical and Be You! They can be viewed at the next Spielwarenmesse, which opens from 29th January to 2nd February 2020, and will be showcasing more than a million products. The TrendGallery in Hall 3A is the nerve centre for innovations. The Trend Islands feature products that reflect the trends, giving trade visitors the opportunity to explore and put them to the test.

Toys for Future will focus on sustainability in play. The current Fridays for Future movement is highlighting how climate change affects us all. The toy industry has a tendency to tackle current issues and reflects the world on a smaller scale. Products that fall within this trend have a firm focus on climate protection and sustainability. They not only promote environmentally friendly behaviour and raise awareness through play, but they also comprise toys with sustainable aspects such as ecological materials, or articles that have been upcycled or recycled.

Characters from well-known computer games and e-sports are becoming popular licensing themes. YouTube channels, apps and messaging services, likewise, offer considerable potential. Users operate within digital worlds and identify with the fictitious content. In the Digital goes Physical trend, digital characters enter the world of conventional toys. The characters’ physical counterparts become an extension of virtual reality, opening the door to new experiences through play.

Be You! showcases toys and games for all. This is the fundamental principle of this trend which brings together two objectives: to help people with special needs and to promote tolerance, inclusion and diversity. People with disabilities or diseases, such as dementia or Parkinson’s, have very different tactile requirements when it comes to toys and games. Products within the theme stimulate their minds and motor skills whilst creating shared experiences.

More information on the 2020 trends can be found at here.

Exhibitors at the Spielwarenmesse with products that match the trends can apply to appear in the TrendGallery here.


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