The area, which will feature technological toys, will be located in Hall 4A.
The 400m² zone will be packed with the latest toys inspired by technology, including a robot that can be programmed with chips, quadcopter races and many other activities. There will be five product segments: Electronic Pets, Robot Toys, RC Drones, Virtual Play and 3D Printing.
Ernst Kick, CEO of Spielwarenmesse, commented: “The Tech2Play area takes an exhaustive look at this topic, analysing pioneering toys that look set to shape the market in the coming years. We’ve identified five core product groups that will take centre stage during the event.”
In the Electronic Pets category, cats, dogs and all kinds of other robotic pets will imitate their real-life counterparts. The Robot Toys segment focuses on the art of programming. 3D printing will show how 3D printing will make its mark on the world of children. Already well-known, the RC Drones category reflects the well-established market of multicopters. Lastly, trade buyers can also look forward to a host of products in the Virtual Play category, which embraces products that have been extended to incorporate new dimensions using augmented and virtual reality.
The various categories featured in the promotion area encourage visitors not only to browse but also to get involved. They can test the new products at the robot races and go on test flights free of charge.