Spielwarenmesse trade visitors to benefit from extended services

Published on: 17th December 2018

Visitors can enjoy exclusive experiences during the toy fair, with a new service offensive as part of the ToyCity Programme. 

With the help of various online services, trade buyers can already start planning their stay in Nuremberg well before the fair opens its doors. The online catalogue is a valuable resource and can be found online here. The interactive hall plan gives an overview of the exhibition centre and the location of the different product groups. These planning tools, as well as other useful features, are also available to trade visitors on the free Spielwarenmesse App.

The Partner Hotel Programme helps visitors to organise their accommodation. In addition, admission tickets to the Spielwarenmesse can be used on all days of the event, while free second class travel passes to and from the fair are valid in zones 100/200 (Nuremberg, Fürth, Stein) of the local public transport network (VGN).

Premium on-site services add to the quality of an eventful stay at the fair. Hall 3A, featuring the TrendGallery, the New Exhibitor Center and the sponsorship scheme for Young German Companies, is a source of inspiration for trade visitors. Moreover, the Toy Business Forum provides attendees with valuable knowledge and expertise, while the activity areas Showtime and Tech2Play, as well as the special areas Baby and Infant Articles and Toys meet Books, invite visitors to make discoveries.

In addition, five quiet zones or VisitorLounges will be dotted around the exhibition centre for the first time, equipped with free water dispensers and charging stations. On Thursday, the Spielwarenmesse is hosting the ToyFestival as a major programme highlight, and on Saturday, visitors can enjoy a spectacular fireworks display over a mug of free mulled wine. The on-site services are rounded off by a wide variety of catering options.

Finally, the ToyCity event programme gives international retailers and buyers a unique opportunity to explore Nuremberg and to enjoy generous visitor benefits. The colourful supporting programme includes a guided city tour, the special exhibition ‘In Nuremberg, Play’s the Thing!’ (organised by the Toy Museum), and the ToyCocktail, which is served at nine bars around the town.

ToyCity maps, featuring all the items on the programme, are available from the Info Points at the exhibition centre and online here.


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