Spielwarenmesse unveils the Trends for 2018

Published on: 19th October 2017

The international TrendCommittee has identified Explore Nature, Team Spirit and Just for Fun. 

Covering an area of around 1,000m², the TrendGallery at the Spielwarenmesse, which is scheduled to run in Nuremberg from 31st January to 4th February 2018, brings the identified trends to life, offering trade visitors the chance to experience them first hand, along with products that reflect them.

The Explore Nature trend brings children closer to nature, encouraging them to step outside and discover it in all its glory. Products that fall within this trend include such things as magnifying glasses, binoculars and planting sets.

Products reflecting Team Spirit are all about solving problems together. In doing so, communication is key, as is dealing with the opinions of others and reaching compromise.

The Just for Fun trend places the emphasis on fun and on playing as an end in itself. Products that encapsulate this trend often have simple rules and, with a little imagination, can easily be adapted and modified.

Exhibitors at the Spielwarenmesse can now apply for their related products to appear in one of the three trends – click here for further information.


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