The internationally recognised prize of Spielwarenmesse is presented annually by an expert jury.

The criteria for the ToyAward include play, fun, originality, safety, workmanship and quality, comprehensibility of product concept and the prospect of success in the shop.

Only four play ideas can win.

The categories for determining the ToyAward winners are Baby and Infant (0–2 years), Pre-school (3-5 years), School Kids (6-10 years) and Teenager and Family (11+ years).

The nominees are as follows:

Baby and Infant:

1. Globber 5-in-1 by Globber Templar
2. Pat Bells Station by PlayMe Toys International
3. Musical Duck Race by Yookidoo

Pre-school

1. Tonies by Boxine
2. Quadrilla Space City by Hape International
3. Junior Kit by Revell

School Kids

1. 3D Magic 3D Maker by Irwin Rx
2. Raben schubsen by moses. Verlag
3. Bunch O Balloons by Zuro

Teenage and Family

1. Huch! & friends Gum Gum Machine by Hutter Trade
2. KosmoBits by Kosmos Verlag
3. Ping Pong Anywhere Net by Phoenix Sporting Goods