The acquisition of Orbeez marks Spin Master’s 21st acquisition since the company was founded in 1994 and the 11th since its initial public offering in 2015.

Spin Master has announced that it has completed the acquisition of the Orbeez brand and other select brands from Maya Toys, complementing its growing Activities segment.

Orbeez are water beads that begin as tiny seeds and grow to a round form when water is added. The versatile technology is applied to a variety of toys, ranging from arts and crafts sets to pampering products. The popular activity brand has captivated children letting them explore and create unique experiences that stay fresh and stimulating, long after the package is opened.

“Orbeez represents a universally-appealing play pattern and as a result, this amazing Maya Toys property has stimulated the imaginations of millions of children globally,” said Anton Rabie, Spin Master’s co-founder and co-CEO. “We’re thrilled with this acquisition, which further strengthens our vibrant and growing Activities business, providing recurring revenue and opportunities for integration into our existing product lines, as well as for further innovation.”

Arlene Biran, vice president Marketing and Activities Global Business Unit Lead, added: “With a 10 year history of entertaining kids, we believe the possibilities with Orbeez are endless. Our design teams are excited to ideate on how we can grow the brand and bring new creative executions to market.”