Spin Master is partnering with Team Rubicon’s Skateability, a new skateboard training scheme available nationwide.
With the sport recognised for the first time in the Olympic Games for 2020, Skateability is providing coaching to thousands of kids each year through schools, councils and other organisations. Skateability has been designed as an introduction to skateboarding and to improve the safety of young people as they learn, featuring three key levels which aim to support the rider and give them confidence as they progress.
A fitting sponsor for the new programme, Tech Deck is the only authentic, miniature replica line of action sports toys and collectibles, featuring real graphics from the world’s biggest and most coveted skateboarding brands. Tech Deck allows kids to build and customise their favourite boards, and then let their fingers do the skating as they flip and spin around the mini ramps and rails.
The 360° Tech Deck partnership includes activity at over 150 primary and secondary schools nationwide, media outreach, promotional activity at over 20 local events, a presence at 20 national events including festivals, pro competitions and premieres, camp promotion at more than 16 residential camps and 100 plus parks, and finally headline sponsorship of the King of the Camp event.
Phil Hooper, commercial director, marketing for Spin Master UK commented: “Ensuring we reach new and current fans at a grassroots level is essential for a brand like Tech Deck, where cool by association and word of mouth drive that all-important buzz in these communities. We are very excited to launch our partnership with Skateability, as we celebrate Tech Deck’s 20th Anniversary and continue to be a champion of the action sports community.”
Spin Master will also be supporting the original finger boards with a digital spring campaign, and a host of new products are now well into development for summer launch.