Spin Master announces Moonlite marketing campaign

Published on: 5th October 2018

Latest campaign will support the launch of the innovative new story time projector Moonlite.

Spin Master’s digitally led campaign is encouraging parents to forge a love for storytelling and reading that will last a lifetime.

With recent research showing that only half of pre-school children are being read to every day – a figure which has dropped by a fifth over the last five years – the campaign champions the importance of reading in those early years to fuel children’s imaginations and build early literacy skills.

Story time also bonds children and parents, creating forever memories that are passed on generation to generation. With a new study from the National Literacy Trust shows that children feel happier and calmer when read to at home, the company feels that embracing story time should be at the top of the parenting agenda.

Moonlite – a story time projector for mobile phones – brings a modern twist to traditional storytelling.

Launching in the UK this month, this small device clips onto a smartphone and uses the torch to project storybook images onto any surface. At the same time, the Moonlite app displays story text and plays sound effects, creating a charming story time experience for parent and child. Moonlite automatically operates in Night Shift mode to create a relaxing bedtime environment.

Children can read classic stories including Mr Men, the Very Hungry Caterpillar and Beatrix’s Potter’s the Tale of Peter Rabbit.

With celebrity and influencer mums sharing their experiences, alongside child psychologist Amanda Gummer to offer tips and advice, the campaign aims to encourage parents to embrace story time and those special moments with their little ones while driving awareness of the new product launch.

The Moonlite launch campaign also includes sponsored Mumsnet discussions around key themes such as bedtime routines, audience talks, as well as sponsored content and competition opportunities. The influencer engagement programme driving word of mouth will be further expanded through the Mumsnet blogger community.

Retailer support and extensive PR outreach will also be an integral part of the Moonlite launch campaign.


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