LICENSING NEWS

Spin Master announces partnership with Feld Entertainment

Published on: 31st July 2017

Licensing partnership sees Spin Master as the new worldwide master toy partner for Monster Jam.

The 10-year licensing partnership begins in 2019.

Monster Jam produces over 400 events each year across five continents to millions of families in attendance. Its broadcasts of live events reach millions on the Fox Sports family of networks in addition to their digital reach. The Monster Jam franchise includes a wide range of toys and products featuring well known, larger-than-life intellectual property like: Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco.

Monster Jam is present beyond the stadium walls, from television and toys to merchandise and content. Bringing Spin Master’s marketing and innovation resources into the category presents the brand with an opportunity for further development and global expansion.

The Monster Jam portfolio includes a wide range of toys and products to create extended play opportunities for kids that will continue to grow with the support of Spin Master’s global research and development network and marketing.

Ronnen Harary, Spin Master’s co-chief executive officer, commented: “Monster Jam is a compelling global brand led by an extraordinarily talented group of individuals. We are very excited about our long-term partnership and welcome the Monster Jam brand into the Spin Master portfolio with exciting product offerings that stimulate play beyond the performances their fans know and love.”

Kenneth Feld, chief executive officer, Feld Entertainment, added: “This decade-long brand partnership with Spin Master will grow the Monster Jam toy line exponentially, engaging new and current fans, while reinforcing the Monster Jam franchise as one of the most exciting and fastest growing in all of motorsport. Together our companies are perfectly aligned to uplift and inspire children through the everyday play of Monster Jam.”

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