LICENSING NEWS

Spin Master announces agreements with international licensing agents

Published on: 24th January 2020

Global licensing efforts are already underway for Bakugan, Spin Master’s ninth television series, complete with innovative toy line, card game and mobile app.

Spin Master has entered into strategic agreements with three international licensing agents; WildBrain CPLG for EMEA, Tycoon for Latin America and Haven for Australia and New Zealand, to represent Spin Master’s core portfolio of brands including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch and Tech Deck.

The international licensing agents will work with Spin Master to initiate and drive licensee activity in the categories of apparel, accessories, back-to-school, food & beverage, gift & novelty, health & beauty, home décor, party goods, publishing (ancillary), seasonal, sporting goods and promotional partnerships.

Global licensing efforts are already underway for Bakugan, Spin Master’s ninth television series, complete with innovative toy line, card game and mobile app. The licensing programme leverages the key attributes of the brand – battling, gaming, and collectability with a style guide based on anime-styled art, building on the brand’s rich heritage and adapting to a new generation of fans.

In 2019, Spin Master unveiled the significant licensing potential behind Toca Life with a back to school programme at H&M featuring a fashion collection for both girls and boys. The collections combined the characters of Toca Life with fashion, channeling the spirit of the game. Based on its successful performance, the collaboration will be further expanded on in Spring 2020. With over 13m downloads of Toca Life, there is an exciting pipeline of global opportunities.

“Evergreen global properties combined with new IP have established Spin Master as a leader in content creation, toy development and franchise building,” commented Juli Boylan, vice president of franchise development & outbound licensing at Spin Master. “We are thrilled to join forces with WildBrain CPLG, Tycoon and Haven, all with stellar reputations and proven track records in their respective markets. Each shares our entrepreneurial spirit and is sure to accelerate our global licensing efforts by bringing our brands, characters and stories to consumers in new and unique ways.”

“Spin Master is globally known for its innovative toys and brands and we are excited to be aligning our complementary skills and expertise across these core properties, seeking fresh new opportunities to grow their presence with both new and established fans worldwide,” added Maarten Weck, executive vice president and managing director, at WildBrain CPLG.

 


 

RECENT ARTICLES

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024

Hunter Price partners with Universal for new Gabby’s Dollhouse range

Mattel partners with Rollic to launch new Barbie mobile game

Thomas & Friends: All Engines Go returns for Season 27

Spot optioned for TV by Guru Studio

Moonbug Channel to launch on Allente