Spin Master announces agreements with international licensing agents

Published on: 24th January 2020

Global licensing efforts are already underway for Bakugan, Spin Master’s ninth television series, complete with innovative toy line, card game and mobile app.

Spin Master has entered into strategic agreements with three international licensing agents; WildBrain CPLG for EMEA, Tycoon for Latin America and Haven for Australia and New Zealand, to represent Spin Master’s core portfolio of brands including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch and Tech Deck.

The international licensing agents will work with Spin Master to initiate and drive licensee activity in the categories of apparel, accessories, back-to-school, food & beverage, gift & novelty, health & beauty, home décor, party goods, publishing (ancillary), seasonal, sporting goods and promotional partnerships.

Global licensing efforts are already underway for Bakugan, Spin Master’s ninth television series, complete with innovative toy line, card game and mobile app. The licensing programme leverages the key attributes of the brand – battling, gaming, and collectability with a style guide based on anime-styled art, building on the brand’s rich heritage and adapting to a new generation of fans.

In 2019, Spin Master unveiled the significant licensing potential behind Toca Life with a back to school programme at H&M featuring a fashion collection for both girls and boys. The collections combined the characters of Toca Life with fashion, channeling the spirit of the game. Based on its successful performance, the collaboration will be further expanded on in Spring 2020. With over 13m downloads of Toca Life, there is an exciting pipeline of global opportunities.

“Evergreen global properties combined with new IP have established Spin Master as a leader in content creation, toy development and franchise building,” commented Juli Boylan, vice president of franchise development & outbound licensing at Spin Master. “We are thrilled to join forces with WildBrain CPLG, Tycoon and Haven, all with stellar reputations and proven track records in their respective markets. Each shares our entrepreneurial spirit and is sure to accelerate our global licensing efforts by bringing our brands, characters and stories to consumers in new and unique ways.”

“Spin Master is globally known for its innovative toys and brands and we are excited to be aligning our complementary skills and expertise across these core properties, seeking fresh new opportunities to grow their presence with both new and established fans worldwide,” added Maarten Weck, executive vice president and managing director, at WildBrain CPLG.




Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls