Spin Master launched Hatchimals on 7th October 2016, and CPLG will be focused on expanding the toy into new product categories including apparel, home, stationery, food, and health and beauty. Working closely with Spin Master, CPLG aims to bring consumers deeper into the universe of Hatchimals and some of its species, including Pengualas and Draggles.
Peter Byrne, CEO of CPLG commented: “We are thrilled to be working with Spin Master to represent Hatchimals, a truly magical toy. We look forward to launching new creative product ranges across all target categories, opening new retail distribution for the brand and increasing retail presence for all species and characters living in Hatchtopia.”
Ben Gadbois, president and COO of Spin Master added: “We have seen a tremendous response to Hatchimals, and are thrilled to be working with CPLG to help bring the magic of Hatchimals to life across new product categories in Europe. This deal, in addition to our other plans for Hatchimals in 2017, will build the brand and fuel children’s imaginations for years to come.”