Sara joined Spin Master just over eight years ago from Funrise, where she managed both the UK retailers and international distributors.
Prior to her time at Funrise, Sara enjoyed a 12-year career with Mattel, initially managing the major UK retailers, and latterly as business unit manager for the company’s girls’ toys and trade marketing divisions.
She joined Spin Master to manage its Western European markets of Spain, Portugal, Greece, Nordics, GAS, Benelux and Italy, preparing the latter three markets for transition to affiliate status. Sara then jumped onto the growing opportunity within Eastern Europe, where she has been instrumental in the preparation of the company’s CEE region to affiliate status.
Sara is thrilled to be taking on this new challenge to lead Spin Master’s UK sales and work closely with the team in Bourne End and the company’s valued retail customers. Her experience and success from over 25 years in the UK and international toy trade gives her a great platform to help continue the outstanding growth seen at Spin Master UK.
The company looks forward to introducing her as part of its UK leadership team, alongside Phil Hooper and Hedley Barnes during the upcoming customer previews and fairs.