Spin Master bolsters puzzles portfolio with acquisition of 4D Brands International

Published on: 23rd November 2022

Spin Master has reached an agreement to buy the Canadian puzzle company, known for its collectible 3D model construction kits.

Spin Master has announced the agreement with Canadian-based 4D Brands International, which describes itself as an innovator in puzzle model construction.

Established over a decade ago by Shaun Sakdinan, 4D first disrupted the puzzle market with its eye-catching Cityscape puzzles. Since then, the company has made a mark on the puzzle category with its signature line of 3D model construction kits, where puzzlers can create iconic replicas of well-known historical landmarks, pop culture elements and movie memorabilia. These break frame model kits include distinctive features and have become premium collectibles for fans of epic franchises including Star Wars, Disney, Harry Potter, Marvel Universe, DC Comics and many more top licences.

The acquisition is expected to close in January 2023. Following the close,  4D Puzzles founder Shaun Sakdinan will join Spin Master as senior director of Design, based in Toronto, Ontario. The acquisition of 4D will bolster Spin Master’s position within the games and puzzles category, providing a platform for global growth. Spin Master is the second largest puzzle manufacturer in the US and the third largest globally, according to data from NPD Group YTD September 2022.

“At Spin Master, we’ve always been attracted to the timelessness and year-round enjoyment of puzzles,” said Spin Master’s co-founder, Anton Rabie. “4D puzzles offers innovation for a classic pastime and puts puzzling under a new lens with new form factors, fantastic detail and a rich constructing experience. We love Shaun’s approach to creative development and as fellow entrepreneurs, have admired his journey to become a disruptive force within puzzles. We can’t wait to collaborate and grow together in our latest quest to infuse innovation into this strategic category.”

“As part of our long-term growth strategy, we’re focused on finding new path-breaking acquisitions that will further expand our presence in key categories of play, as well as expanding our reach and connection with consumers,” said Max Rangel, Spin Master’s global president and CEO. “The acquisition of 4D will give Spin Master the opportunity to inject innovation into our puzzle portfolio with new form factors, iconic licences and elevated construction models that will inspire puzzlers, kids and families to reach for new heights in their next puzzle experience.”



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