NEWS

Spin Master continues to innovate in the collectibles category

Published on: 29th January 2019

The company is launching two new lines for spring/summer; Hatchimals Colleggtibles Season 5 and Lollipets.

Spin Master continues to innovate with the launch of two new collectible lines. Hatchimals Colleggtibles has welcomed Season 5 – Mermal Magic – while Lollipets, fun new interactive collectible pets with a big personality and a sweet tooth, are also set to hit shelves.

YouTube stars Ro and Ra were on hand at the Spin Master stand at Toy Fair last week to celebrate the launch of the Mermal Magic range. Featuring new sea shell eggs, more character detailing and a variety of water transformations, Hatchimals fans can experience the underwater world with the new 1 pack, 2 pack and 4 pack as well as the 6-pack Seashell carton. Play sets including Flower Shower and Water Slide boast real water features, while the Coral Castle Playset offers an ideal place for the Hatchimal creatures to live.

Also part of Spin Master’s new collectible offering is Lollipets. Kids can speed up, slow down, or guide these cute critters with the brightly coloured candy accessory included as they hug, chase, skip, scamper and explore. Lollipets come in a 1 pack at £7.99 and a 2 pack at £14.99.

Ranjit Dhutti, senior brand manager, Spin Master UK, commented: “Hatchimals has such a huge fan base and we are really excited for what is in store in 2019. The Colleggtibles Season 5 theme of Mermal Magic is absolutely on trend right now, and the new look and style of the eggs is nothing that fans have ever seen before.”

He added: “Lollipets is a completely new concept combining collectability with interactivity which we hope will be a winning formula. Innovation is at the heart of everything we do at Spin Master and this certainly comes across in the new launches for spring this year; watch this space for autumn.”

Both of the new lines will be heavily supported by TV advertising, in store activations and an extensive marketing and PR campaign to drive awareness at launch.

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