Spin Master launched Hatchimals, the first ever self-hatching eggs which reveal cute animal hybrids, in 2016. 

At launch, the eggs were flying off the shelves, and were featured on talk shows, going on to become toy of the year. The brand has continued this success, and Spin Master now offers an expanded line of Hatchimals toys with Colleggtibles, Pixies, plush, web series and digital apps. With so many successes, the company has decided to hold its first ever Week of Wow, which is filled with surprises and fun for consumers.

Week of Wow launched yesterday (Sunday 3rd of November) and will run all week, with a grand finale on Saturday 9th November.

Plans include TV and cinema advertising, retail activations, digital advertising, celebrity gifting, YouTube and Instagram influencer content, plus a host of social media activities including Twitter, Instagram and Facebook, with several competitions and giveaways.

This extensive campaign will ensure parents and kids alike are fully versed in the entire range of Hatchimals and all things Hatchtopia, and will lead to the reveal of Hatchimals Wow, the first ever Hatchimal kids can hatch again and again.

Ranjit Dhutti, senior brand manager, Spin Master UK, said: “We’re very excited about the Global Week of Wow, and are building our own local plans to support all our retailer partners. We’ve got some fantastic influencers on board and we’re looking forward to lots of conversation and a grand finale at the end of the week.”

Ranjit continued: “Our Week of Wow plays to the brand’s strengths and gives us a superb platform to show off each of our core Hatchimals lines, including Hatchimals Colleggtibles Royal Snow Ball theme, Hatchimals Pixies, Crown Jewels Mega Secret Surprise and Hatchimals Wow, all designed to further boost awareness as we run into the key Christmas selling period.”

For more information please contact Spin Master Toys UK on 01628 535000.