The Gross Product Sales figures for Q4 and the full year 2018 will provide context for Spin Master’s performance in advance of the fair.
Spin Master’s Gross Product Sales were $1,708m in 2018, an increase of $50.9m, or 3.1%, compared to 2017, primarily driven by increases in Activities, Games & Puzzles and Plush of $90.1m, Pre-School and Girls of $24.4m, Boys Action and High-Tech Construction of $21m, offset by a decrease in Remote Control and Interactive Characters of $88m.
Gross sales in the Activities, Games & Puzzles & Plush business segment increased by 24.7%, primarily driven by sales of Gund plush products, as well as increases in Kumi Creator, Kinetic Sand and Spin Master’s Games & Puzzles portfolio, which includes Cardinal.
Gross sales in the Boys Action and High-Tech Construction business segment increased by 18.7%, primarily as a result of sales of Boxer and Fugglers, and initial shipments of DreamWorks’ Dragons, Bakugan and Monster Jam, while the Pre-School and Girls business segment increased by 5% thanks to Twisty Petz and Party Popteenies.
In the Remote Control and Interactive Characters business segment, sales decreased by 14.8% due to lower sales of Hatchimals large eggs, offset by higher sales of Hatchimals Colleggtibles, Air Hogs, Zoomer, and Luvabella.
“We are incredibly proud of our sales performance in 2018, despite the effect that the liquidation of Toys R Us had on the toy industry,” said Ronnen Harary, chairman and co-chief executive officer of Spin Master. “This past year was uniquely challenging for both the US and global toy industry, with sales declining 2% for the full year in the US. Despite these challenges, our 2018 full year Gross Product Sales grew over 3% to record levels for Spin Master.”