LICENSING NEWS

Spin Master secures licensing agreement with Riot Games

Published on: 18th September 2020

Spin Master will be the global master toy licensee for Riot Games’ League of Legends franchise, with new products expected in autumn 2021.

Spin Master League of Legends Riot Games

Spin Master has announced a multi-year agreement to become the global master toy licensee for Riot Games’ League of Legends, the most-played PC game in the world. Spin Master will develop products including action figures, playsets and role play items, with an anticipated on-shelf date in autumn 2021.

Entering its second decade, League of Legends is a team-based, multiplayer online strategy game where two teams of five powerful champions face off to conquer the other’s base. Players choose from over 150 champions to make epic plays and take down towers as they battle their way to victory.

“Spin Master is excited to collaborate with Riot Games to bring innovation and meticulous attention to detail to the rich characters and unique worlds in League of Legends,” said John Blaney, Spin Master’s senior vice president of licensing. “Our League of Legends line up will appeal to fans of all ages, delivering high-quality products on the cutting edge. We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline.”

“Spin Master is the perfect partner for the League of Legends franchise and together we have the opportunity to enhance our champions and their stories giving players the opportunity to go even deeper into the League of Legends universe,” added Christian Bayley, director, brand management for consumer products at Riot Games.

The agreement was brokered by CAA-GBG, the global licensing representative for Riot Games. “We are excited to have brought together two powerhouses in gaming and toys,” said Robert Schwartz, vice president of sales and new business development, CAA-GBG. “Spin Master’s passion for the League of Legends IP stood out as a key differentiator, and we are excited to go on this journey with Spin Master and Riot Games.”

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