The company will showcase items from its Meccano Tech and Zoomer product line-ups at The Westfield Technology Showcase.
The five-day event, which runs from 26th to 30th October at White City, is expected to attract over 500,000 visitors. The show is brought to Westfield by the company behind the Gadget Show Live. This is the second year that Westfield White City has hosted the event that will feature 15 of the UK’s most prestigious consumer electronic brands, and is held in the centre’s main Atrium.
As part of its offering, the company will also be running demonstrations, giving visitors the chance to see the features of items such as the feature-packed Meccanoid 2.0 XL programmable robot and the award-winning Zoomer Chimp along with its Hedgiez, Meccanoid and Micronoid toys.
Consumers will be able to watch professional video screenings, and interact with the toys through the live demonstrations, plus every visitor to the stand will be invited to take part in a draw for chance to win either a Meccanoid XL or Zoomer Chimp each day of the show.
Spin Master’s Phil Hooper said: “We were delighted to take up this fantastic opportunity. Not only was the event hugely successful last year, seeing an incredible footfall, but our products lend themselves perfectly to being demonstrated. This is the perfect chance to properly showcase the incredible technology and fantastic play value of our toys and we hope that all our retailers – through both their in-store and online selling channels – will benefit from this unique opportunity which happens to coincide with the key Christmas selling period.”